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2009 NCAA Final Four
CBS Sports/NCAA Corporate Champions & Partners Pre-Game Events

Objectives
Design and produce an unparalleled entertainment experience for CBS Sports and the NCAA, including pre-game events that supported event marketing goals and recognized contributions made by NCAA Corporate Champions & Partners.

Solutions
SportsMark’s creative team designed and produced exclusive NCAA Corporate Champion and Partner Pre-Game hospitality events at the historic Fillmore Theater in downtown Detroit. The pre-game events featured performances by the legendary Joe Cocker and platinum recording artists Train, local cuisine, and a hosted bar. Production included a complete buildout of the Fillmore, including a CBS and NCAA-branded entrance tunnel and interior, including:

• One-of-a-kind concert posters designed by in-house SportsMark artist
• Customized branded motion graphics and highlight videos running on screens throughout the Fillmore
• Unique CBS Sports/NCAA Final Four-themed sculptures capturing great moments throughout Final Four history
• Life-size video gaming on 10x10 ft screens
• Customized DJ booth in a large 10ft high basketball hoop
• Classic arcade games
• Comfortable, inviting lounge areas
• Buffets with specialty linens, tiered glass and themed props
• Guest, staff, and artist credentials and staff uniforms reflecting the event’s theme

Results
The pre-game event has become an integral component of Final Four weekend, producing added value and sponsorship leverage for CBS Sports and the NCAA Corporate Champions and Partners. This year’s pre-game events each hosted more than 1,100 guests and continued to strengthen the NCAA sponsorship asset as a “must attend” exclusive guest experience. SportsMark received tremendously positive responses from CBS Sports, the NCAA, and the NCAA Corporate Champions and Partners.