SportsMark has an unparalleled reputation as one of the top Olympic
marketing agencies in the world.


The Olympic Games is a key part of SportsMark’s heritage and, in fact, was the first sports property with whom the agency became involved. As such, we have tremendously deep roots managing client programs at the past eleven Olympic Games.  SportsMark has managed more than 150 world-class sponsor hospitality programs and special corporate events for our clients around the Olympic Games.  Our deep and well-respected Olympic relationships enable SportsMark to act as a complete end-to-end agency for Olympic clients. 

We excel in positioning an involvement with the Olympic movement—at both global and national levels— as a marketing platform that can deliver tangible results against corporate business goals.  Our focus is on thoroughly understanding our client’s particular needs and objectives, in order to implement customized solutions, strategic consulting, Olympic sponsorship activation, and turnkey Olympic hospitality management services.

In addition to planning and operating comprehensive Olympic sponsorship programs for our clients, SportsMark has proudly produced such noteworthy events as Xerox’s Breakfast with the Olympians, AT&T U.S. Olympic Family Program, Bank of America Hometown Hopefuls® Program, Xerox’s 100 Golden Olympians, Visa Olympians Reunion Center, Visa Olympics of the Imagination, and the Olympic Aid Roundtable Forum.

SportsMark’s depth of Olympic expertise allows us to answer any Olympic marketing, hospitality, or event management challenge that a client may have.  To that end, we have two Vice Presidents who are solely focused on our Olympic marketing and event management activities. One Vice President, Allen Brooks, is solely focused on Olympic marketing and strategic consulting, and another Senior Vice President, Sari Shapiro, is dedicated entirely to Olympic hospitality and event operations.  We worked with 12 clients in preparation for the 2008 Summer Games in Beijing, China, and are working with eight clients for the 2010 Winter Games in Vancouver, Canada.

SportsMark’s key Olympic marketing and event management services include:

• Olympic sponsorship consulting and evaluations
• IOC/NOC sponsorship and rights opportunity analysis
• Organizing Committee for the Olympic Games (OCOG) opportunity analysis, sponsorship evaluations and asset evaluation
• Partnerships with international sports federations and NGB’s (National Governing Bodies)
• Contract negotiations with Olympic properties
• Property management services
• Hospitality program consulting and advance internal planning for clients
• Olympic ticketing strategy & management
• On-site hospitality, logistics, & full-service event management