Get Adobe Flash player

SportsMark Celebrates 10th Olympic Games in Beijing

August 1, 2008

The first airplanes carrying SportsMark’s clients’ guests are only days away from landing in Beijing, as the Olympic cauldron will be lit on August 8, 2008.  SportsMark’s operations, creative services, and IT staff are working tirelessly to put the finishing touches on each of our 11 clients’ corporate hospitality programs. With more than 15,000 guests venturing to Beijing under our management, SportsMark is working around the clock to ensure our tenth Olympic Games flows as seamlessly as possible

In Beijing, SportsMark clients include Olympic Worldwide Partners Visa, Manulife, and The Coca-Cola Company; BOCOG Partner adidas; USOC Partners Bank of America and Hilton; among others. Our team has coordinated web registration and travel logistics for the majority of our clients’ guests, in addition to planning, managing, and distributing 175,000 event tickets.  In order to provide the highest quality service on-site, we have hired and skillfully trained 350 bilingual local staff, 100 experienced senior staff, as well as 200 drivers. 100 motor coaches and 45 vehicles will be used in our clients’ corporate hospitality programs throughout the Games, including 80 bus trips to tour the Great Wall.  In many cases, we are also helping our clients measure the value proposition that they achieved with this global event across a number of B2B-oriented indicators and metrics. 

All of us at SportsMark are excited and ready for the Games to begin. Hope to see you in Beijing!

Copyright 2010, SportsMark Management Group, Ltd.