Company Profile 
SportsMark Management Group has acquired Connexions Sports and Entertainment, a sports marketing agency specializing in sponsorship sales, athlete marketing, and sports property management.
Based in Carlsbad, California, Connexions is made up of former athletes and marketing professionals with an extensive history in the sports and entertainment industries. The company offers expertise in youth action sports, motorsports, property sales and athlete marketing. The merger of SportsMark and Connexions, both Radiate agencies, joins two best-in-class sports marketing agencies and brings our clients an even broader scope of global sponsorship marketing services and unique marketing perspectives. Connexions will continue to operate independently under their name, and will seek to work with SportsMark on joint client solutions and programs as needed.
The Radiate Group is an Omnicom-owned network of marketing services agencies in sports, entertainment, lifestyle, emotional brand building and experiential marketing.