SportsMark excels in leveraging the spirit and excitement of the FIFA World Cup™ as a
proven marketing platform for our clients.


SportsMark has worked with top global brands at the past seven FIFA World Cup™ tournaments, utilizing the same level of strategic planning and marketing prowess we have developed through the past eleven Olympic Games.

At the 2010 FIFA World Cup South Africa™, SportsMark’s portfolio of global consumer, VIP, executive, and employee programs included more than 11,000 guests during the month-long tournament throughout the vast country. SportsMark’s diverse 2010 FIFA World Cup™ clients included Visa (FIFA Partner), Sony (FIFA Partner), Yingli Solar (FIFA World Cup™ Sponsor), ESPN (broadcaster), Univision (broadcaster), Chevron, Yahoo!, and Pepsi.

While all of our client programs are custom tailored to meet individual needs, hallmark SportsMark event management services included staffing, security, transportation, hotels, ticket, and food & beverage management, as well as creative services and digital technology solutions.

In addition, SportsMark was the exclusive sales agent in the USA for the Official Hospitality Programme for the 2010 FIFA World Cup™, and actively sold official FIFA World Cup™ hospitality packages for more than a year before the historic tournament. As one of the top hospitality sales agencies in the world, SportsMark’s sales team worked successfully with hundreds of customers to secure tickets, hospitality, accommodations, transportation and activities in South Africa during the FIFA World Cup™.

SportsMark has managed dozens of FIFA World Cup™ corporate hospitality programs and special events for our world-class portfolio of clients, including adidas, Avaya, Chevron, ESPN, Gillette, HP, Lucent Technologies, Microsoft, Pepsi, Sony, Univision, Yingli Solar, Yahoo!, and Visa.

Our key FIFA World Cup™ marketing and event management services include:

• FIFA sponsorship consulting and evaluation
• Sponsorship activation
• Hospitality program consulting and advance internal planning for clients
• FIFA World Cup™ ticketing strategy & management
• On-site hospitality, logistics, & full-service event management
• Digital technology solutions
• Creative services
• Program measurement